Helping Small Businesses Succeed Online
A founder-led business built to serve yours
Blue Devil Development was founded to give small businesses access to professional digital solutions — without the overhead of a large agency. We help businesses in Michigan, Wisconsin, and across the US attract more customers, build credibility, and grow online through:
- →Professional website development
- →E-commerce stores that convert
- →Reliable hosting & ongoing maintenance
- →The Second Chance Program for reentry entrepreneurs
Pierce Rogg
Founder, Blue Devil Development
I have a background in technology leadership, systems implementation, and web development — delivering projects for SaaS startups, nonprofits, and local retailers across Michigan and Wisconsin.
I'm currently completing CompTIA Security+ and Network+ certifications to deepen the technical rigor behind every client engagement. Security and reliability aren't afterthoughts — they're built into how I work.
Blue Devil Development exists because I got tired of watching small businesses settle for template sites, overpriced agency retainers, and developers who disappear after launch. You deserve a professional digital presence that actually works — without the enterprise price tag.
Founded in Northern Michigan, I serve businesses across Michigan, Wisconsin, and nationwide. Whether you run a restaurant, a contracting business, or you're starting fresh after hardship — I'm here to help you compete online.
Skills & Expertise
The technical and business capabilities behind every project
Technical Skills
Business Skills
Our Journey
From a Northern Michigan startup to serving businesses nationwide
2020
Founded Blue Devil Development — first client websites delivered for local Michigan businesses.
2021–22
Expanded service portfolio; delivered first e-commerce project and nonprofit website builds.
2023
Launched the Second Chance Program — dedicated website development for reentry entrepreneurs.
2024
Began CompTIA Security+ and Network+ certifications; added structured hosting and maintenance plans.
2025
Deployed full CI/CD and monitoring pipeline; expanded client base across Michigan, Wisconsin, and beyond.
Our Mission
Every small business deserves a professional online presence — regardless of budget, background, or circumstance. That's what drives every decision we make.
Our Core Values
The principles that guide every project
Small Business First
We exist to help small businesses succeed online. That focus shapes every service, price point, and decision we make.
Integrity
We build trust through transparent communication, honest pricing, and consistent follow-through on every commitment.
Partnership
Your long-term success is our goal. We invest in relationships, not transactions — that means we're still here after launch day.
Results Driven
We measure success by business outcomes: more leads, more sales, and stronger credibility for your brand.
How We Work Together
A simple, transparent process from first conversation to launch
Discovery & Audit
We review your current digital presence and identify your biggest opportunities for growth — at no cost and no obligation.
Strategy & Proposal
We develop a clear plan and fixed-price proposal aligned with your goals, budget, and timeline.
Design & Development
We build your website or e-commerce solution with regular check-ins and your feedback at every stage.
Launch & Ongoing Support
We launch your site and offer hosting and maintenance plans to keep it fast, secure, and up to date.
Ready to Grow Your Business Online?
Start with a free consultation. We'll discuss your goals and what it would take to get you where you want to be — no cost, no obligation.
